Radical Logistics runs its desk on IronVail.
A freight brokerage with an outbound sales motion: win new shipper lanes, keep current shippers warm, and never let a renewal drift. Here's how that job runs on IronVail, day to day.
The problem: freight sales dies from silence
Brokerage selling is relationship velocity. A shipper who doesn't hear from you books their lanes with whoever called last. With quotes, dispatch, and carrier fires all competing for the same hours, the follow-ups that keep a lane alive are exactly what slips — not because anyone decides to drop them, but because nothing surfaces them.
The morning: open the queue, work the list
The desk starts on the Today page. IronVail has already flagged which shipper deals are going cold: the overdue follow-up, the account nobody has touched in two weeks, the deal that's been stuck at proposal too long, the relationship that hangs on one contact. Each flag is worked right on the row. Log the call, set the next step, move on. The morning digest lands the same queue in everyone's inbox before the day's chaos starts.
Outbound from their own addresses
Prospecting sequences send from the team's real Microsoft 365 mailboxes (not a blast domain) inside each rep's working hours. When a shipper replies, the sequence pauses itself, and the conversation continues where it belongs: in the rep's inbox.
One number the whole team trusts
Pipeline, commit, and gap-to-quota live on the forecast page, fed by the same records the desk works all day rather than a spreadsheet rebuilt every Friday. Win/loss and stage-velocity reports show which lanes are worth the follow-up discipline.
“The morning queue is the first thing our desk opens. It flags the deals going quiet before they go cold, and every follow-up sends from our own Outlook addresses — replies pause the sequence on their own. It's the first CRM this team has opened without being told to.”
Stop letting deals go cold.
Your pipeline already knows which deals need you. Tomorrow morning, let it tell you.